Viewing the Goal Report
A goal is the final destination page you want your visitors to view. Each goal has a pathway of pages leading to the destination page. The Goal Report displays summary information for all the pages in your pathway.
To View the Goal Report
- From the Reports menu, select Page Reports.
- From the Page Reports list, select Goals.
- From the Goal Reports list, select your goal name.
- View the following summary information for each page in your goal pathway:
- Step #
- The order of the page in the path to the goal.
- Page
- The page name within the site.
- New Entries
- The number of visitors that entered the pathway to your goal on this page.
- Exits
- The number of visitors that exited the pathway to your goal from this page.
- Total Hits
- The number of new entries plus the number of visits from the previous page on the pathway.
- Bounces
- The number of visitors that entered and then exited the page.
- Users Continuing
- The number of visitors that exited the page and then went to the next page in the pathway.
- To view the details for the Goal Page, click the page name. A goal chart for that page displays. The chart that page displays the following:
- From Site
- The number of visitors who entered the page from your Web site.
- To Off-Site
- The number of visitors who exited your Web site at that page.
- From Off-Site
- The number of visitors who entered the page from a source other than your Web site.
- To Site
- The number of visitors went to another page on your site.
- Total Hits
- The total number of visits to the page from both on-site and off-site entrances.
- Average Time on Page
- The average amount of time visitors stayed on the page.
- On Path to
- The number of visitors that exited the page and then went to the next page on the pathway.
- To return to the Goal Report, click Return to Summary View.