Promoting Your Reseller Storefront on the Internet
For an e-business, search engines provide the most effective way of promoting a Web site on the Internet.
Search engines offer two distinctly different means of displaying search results: organic listings (i.e., the main results of any Internet search) and pay-per-click advertising (usually branded as "Sponsored" results). The former relies on the search engines' proprietary algorithms for deciding the relevance and rankings of indexed content in relation to the search engine users' search terms. The latter is a bid-based concept in which the Web site owner (the "advertiser") bids for the top ranking for a particular keyword.
The first step in the search engine marketing process for your reseller site is featuring it in the Web page indices of the applicable search engines.
Although search engines rely on 'spiders' to build their indices of Web pages, you can sometimes speed up the indexation process for your site by submitting its URL directly to the Internet's search engines. Traffic Blazer, which is part of your reseller package, allows you to easily submit your site to more than 200 Internet search engines and directories.
Merely having a site indexed will not guarantee a traffic boost to your Web site. To drive traffic to your site through Internet search engines, you must pursue a high search engine ranking for applicable keywords and phrases. To attain a high organic search engine ranking, a meticulous and targeted search engine optimization effort for the site in question is necessary.
NOTE: Only custom-built reseller Web sites can be optimized. You cannot apply Title and Meta tags or keyword-optimized copy to pre-built storefronts.
